DJ biz needs a kick in the butt!Posted by: admin on 10/31/2011
We are constantly hearing:
“How do we squeeze more money out of brides and make them realize that we are more important than the cheese platter.”
“Who’s got the better, more powerful, lighter weight most snappy looking sound system”
“What’s your favorite beat matched song set”
“Why doesn’t the DJ industry get any respect”
“WHAT! You don’t have up-lighting”
“How do we put an end to ‘bottom feeders?’”
Chat forums, seminar speakers, trade articles, blogs. Same-O. Same-O.
Why aren’t we reaching out to experts outside our incestuous industry and learning new perspectives, new skills and creating new paradigms. Or even reaching out to a new set of solid pros within our industry who can shed new light and share new ideas. It seems like the same dozen guys names resurface at every turn.
How about a well spoken party planner or wedding consultant explaining why a cheese platter gets more attention than the DJ.
How about a “landing page” expert with the nuts and bolts on how to create a powerful sales page for the internet.
How about an outside business or marketing consultant with tips on running a small business.
An ad-agency guy with insight on creating a unique positioning statement
Lets hear from some new fresh faces that can provide new fresh insight and bring some new fresh growth ideas to an industry that is getting bogged down in “more of the same”.
There are some great young entrepreneurs out there that I am sure are willing to share their expertise. (David Siteman Garland, Derek Sivers, Shama Kabani, Michael Stelzner the list is endless.) That’s how we can breath some fresh air into this incredible industry we all love.DJ Lifestyle. You can follow any responses to this entry through the RSS 2.0 feed.